Lure fishing Rods

Daiwa Sensor Tele Spin Rods offer you value for money versatile telescopic  lure rods ideal for targeting a wide range of predators in both fresh and saltwater. Featuring decent quality carbon blanks  outfitted with stainless steel guides with Aluminium Oxide ceramic inners. Finished with an EVA grip handle, hook holder and screw down reel seat. With three versions available, an 8ft medium rated model with a 10-40g casting weight, a 9ft 15-50g version that enables for extra distance and heavier lures. Plus a 10ft 20-60g for targeting larger predators.

Daiwa Sensor Tele Spin Rods offer you value for money versatile telescopic  lure rods ideal for targeting a wide range of predators in both fresh and saltwater. Featuring decent quality carbon blanks  outfitted with stainless steel guides with Aluminium Oxide ceramic inners. Finished with an EVA grip handle, hook holder and screw down reel seat. With three versions available, an 8ft medium rated model with a 10-40g casting weight, a 9ft 15-50g version that enables for extra distance and heavier lures. Plus a 10ft 20-60g for targeting larger predators.

Nomura Never Crack Lure Rod Whether hunting Bass, using a light soft lure, or strong pelagic, using a pencil of up to 85 grams, this series of rods will always live up to your expectations. Almost indestructible, during testing in sea combat the rod lasted for almost two hours without yielding to the force of the fish.

The Sakura Dark Player spinning rod range is designed for experienced anglers seeking maximum control, sensitivity and power. Built to demanding specifications, these rods deliver top-level performance for modern lure fishing techniques in freshwater and saltwater.

The Sakura Dark Player spinning rod range is designed for experienced anglers seeking maximum control, sensitivity and power. Built to demanding specifications, these rods deliver top-level performance for modern lure fishing techniques in freshwater and saltwater.

Conquer the Depths with the SUNSET Helyon SW Egging Rod Experience the pinnacle of squid and cuttlefish angling with the SUNSET Helyon SW Egging Rod, meticulously crafted for passionate anglers seeking unparalleled performance and sensitivity. This exceptional rod embodies cutting-edge design and premium components, empowering you to target cephalopods with precision and finesse.

Conquer the Depths with the SUNSET Helyon SW Egging Rod Experience the pinnacle of squid and cuttlefish angling with the SUNSET Helyon SW Egging Rod, meticulously crafted for passionate anglers seeking unparalleled performance and sensitivity. This exceptional rod embodies cutting-edge design and premium components, empowering you to target cephalopods with precision and finesse.

Carnivore offers amazing value for money rods across a wide range of models suited to all types of predator fishing. Designed to be lightweight and feature packed whether you’re after perch, pike, or zander.

The HTO Carnivore C-1 Finesse 6’6″ is built for anglers who demand accuracy and control when fishing with ultralight to light lures. With a 2-10g casting range, it’s perfect for micro to small-sized hard baits, soft plastics, dropshot rigs, and finesse jigs – making it a top choice for perch, trout, small zander, and other light-tackle predators.

Carnivore offers amazing value for money rods across a wide range of models suited to all types of predator fishing. Designed to be lightweight and feature packed whether you’re after perch, pike, or zander.

Carnivore offers amazing value for money rods across a wide range of models suited to all types of predator fishing. Designed to be lightweight and feature packed whether you’re after perch, pike, or zander.

The PENN® Conflict X Inshore series is specifically designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with carbon X-wrap technology, these are simply unparalleled in its price class. The low diameter, X-Fast action blanks are perfectly suitable for working any kind of lure like topwaters, softbaits or longjerks and besides that it gives great casting properties. They are finished with high quality SW proof Fuji K-type guides with Fazlite rings and VSS type reel seats to make fishing as comfortable as possible. The range consists of many different models, making sure that there is a model available for any type of inshore fishing; whether you need a shorter rod for targeting seabass or bluefish from the boat, or a long-distance casting for fishing from the shore, the Conflict X range covers it at a great value for money!

The STC BB Spinning range is perfect for anglers seeking a travel-friendly rod for holidays or everyday fishing, all at an exceptionally affordable price. With robust composite construction and a moderate-fast action, these rods are versatile enough to handle a variety of lure fishing applications, from lightweight to heavy lures. Modeled after the more expensive STC AX range, the 'BB' version offers outstanding value for money.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

Designed as A high-performance lure fishing rod that give the bass and general lure angler as much as possible for their money. This rod has been described by some as the best value lure fishing rod ever, and who are we to argue! Each blank has been developed to extrude the ultimate in performance with accurate casting and greater control over how lures are worked at the business end. Despite its price, the Nebula does not scrimp on quality materials. Each blank is made from high-volume 40 Ton Japanese carbon, which makes for a strong and lightweight blank. They are rung with quality Fuji Stainless Alconite K Spinning Guides and each are fitted with a Fuji VSS reel seat for comfort when working lures for long periods. A stunning dark, gunmetal colouration with black whippings and silver accents produces a striking look. A textured blank gives it a grippy matt finish. Produced with extra fast action blanks that have rapid recovery for long range casting and high accuracy. This rod puts lures exactly where they are intended to go, time after time. The extra fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

30T Power Graphite construction

Okuma Epixor rods feature 30/36-Ton carbon, ultra-light, slim and balanced blanks and unique use of Bopp (Biaxially Oriented Polypropylene) blank protect film from damage, during use and transportation.

Jarvis Walker Mirage Spinning Rod, Jarvis Walker Mirage Spin Rods sit at the sweet spot of value and performance. Performance and bargain hunters will both be pleased. There is a Jarvis Walker Mirage Spin Rod for any angler, no matter their fishing game. The Jarvis Walker Mirage Spinning Rods are the industry standard for value to performance and continue that with the new year's model that only extends this well earned reputation.

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered

Daiwa Ninja X Telespin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered.

Daiwa Ninja X Telespin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered.

Available in a range of lengths and casting weights, these Ron Thompson Travel XP Spin Rods come in three or four sections, depending on the rod length, which allows you to break the rod down easily for transport.

Available in a range of lengths and casting weights, these Ron Thompson Travel XP Spin Rods come in three or four sections, depending on the rod length, which allows you to break the rod down easily for transport.

Delivering a superb Black and Gold aesthetic that has been paired with a premium grade carbon blank for a true, high quality finish throughout. Built with aluminium oxide guides and a DPS style reel seat, it will pair nicely with the matching reel. With six models in the range, it provides models with a medium-light action, all the way up to an extra-heavy action to cover almost every species out there.

The next generation of the lauded Ugly Stik range, the Ugly Stik GX2 range of spinning rods have a lighter feel with the same toughness that makes Ugly Stik the workhorse of anglers everywhere. The graphite and fibreglass construction create super strong yet sensitive rods with improved balance.

The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.

The First Cast range infuses Major Craft's technology and experience to bring the beginner a high spec rod at an affordable price.