Lure fishing Rods

Delivering a superb Black and Gold aesthetic that has been paired with a premium grade carbon blank for a true, high quality finish throughout. Built with aluminium oxide guides and a DPS style reel seat, it will pair nicely with the matching reel. With six models in the range, it provides models with a medium-light action, all the way up to an extra-heavy action to cover almost every species out there.

The next generation of the lauded Ugly Stik range, the Ugly Stik GX2 range of spinning rods have a lighter feel with the same toughness that makes Ugly Stik the workhorse of anglers everywhere. The graphite and fibreglass construction create super strong yet sensitive rods with improved balance.

The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

The First Cast range infuses Major Craft's technology and experience to bring the beginner a high spec rod at an affordable price.

The First Cast range infuses Major Craft's technology and experience to bring the beginner a high spec rod at an affordable price.

A concise range of highly affordable, well-specified travel spin rods that cover most general lure fishing requirements. Lightweight, multi-modulus carbon fibre blanks with a crisp, fast action which is ideal for casting and controlling angry fish. Quality components and fittings ensure long lasting satisfaction with each rod supplied in a hard Cordura travel tube.

A concise range of highly affordable, well-specified travel spin rods that cover most general lure fishing requirements. Lightweight, multi-modulus carbon fibre blanks with a crisp, fast action which is ideal for casting and controlling angry fish. Quality components and fittings ensure long lasting satisfaction with each rod supplied in a hard Cordura travel tube.

Daiwa 2 Piece Ninja/Spinning Rod S Dropshot Spinning Rod - 7ft 8in - 1-10g.

With the growing demand for high performance bass rods in the UK our mission was to develop a super lightweight , fast action all-round rod. We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light. To enhance the blanks superior feel we selected Fuji Titanium Torzite guides and VSS reel seat. Production is limited to 100pcs of each model with all the rods engraved MMXXI (2021).

With the growing demand for high performance bass rods in the UK our mission was to develop a super lightweight , fast action all-round rod. We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light. To enhance the blanks superior feel we selected Fuji Titanium Torzite guides and VSS reel seat. Production is limited to 100pcs of each model with all the rods engraved MMXXI (2021).

The VADERX TELESPIN Rods are perfectly portable and suited to a wide variety of fishing situations. High quality lightweight carbon blanks with progressive power put you quickly in control and an increased size ringing pattern offers better line control for a wider range of breaking strains. With three lengths and strengths to choose from the VADERX TELESPIN are rods that can accompany you anywhere. They offer 66cm 69cm or 72cm transport length respectively and also come supplied with a protective side-over ring guard.

The VADERX TELESPIN Rods are perfectly portable and suited to a wide variety of fishing situations. High quality lightweight carbon blanks with progressive power put you quickly in control and an increased size ringing pattern offers better line control for a wider range of breaking strains. With three lengths and strengths to choose from the VADERX TELESPIN are rods that can accompany you anywhere. They offer 66cm 69cm or 72cm transport length respectively and also come supplied with a protective side-over ring guard.

The VADERX TELESPIN Rods are perfectly portable and suited to a wide variety of fishing situations. High quality lightweight carbon blanks with progressive power put you quickly in control and an increased size ringing pattern offers better line control for a wider range of breaking strains. With three lengths and strengths to choose from the VADERX TELESPIN are rods that can accompany you anywhere. They offer 66cm 69cm or 72cm transport length respectively and also come supplied with a protective side-over ring guard.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

The VADERX Spinning rods are an ideal choice for lure anglers who are looking for top performance and specification without breaking the bank. A lightweight carbon blank, designed to perform across the lure fishing spectrum by offering a fast and fairly powerful action for tackling high powered predators and hard fighting fish. The top-quality blank has been finished with a high-grade cork handle with rubberised cork reinforcement for comfortable and warm grip in cold weather. Featuring high frame K-style guides for tangle-free smooth line release and greater casting distance, these rods are great value for money with performance to match.

Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break. With a full carbon blank, and the lightweight responsiveness of a cork handle and fore grip, this is a fun little rod for those looking to get into lure work, or simply wanting to have a change once in a while. A hook keeper ring allows you to stroll along the high banks of urban rivers or the busiest canal towpath safely, with your rod tackled up and ready to go whenever you see an opportunity, while stainless frame guides, with aluminium oxide rings, provide a braid-ready durability that will keep things flowing smoothly while you tease and tempt the monsters of the deep.

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

The MAX X BLACK OPS combos are light, modern, strong and reliable spinning combos for predator fishing. The rods are made of strong and light weight 24T carbon material and are equipped with high quality LTS guides. The MAX X BLACK OPS reel has 3+1 bearings and operates very smooth. These combos are the ideal choice for the starting angler who is looking for decent quality! Special BLACK OPS version with grey camo EVA patterns and understated matte black design.

This ICON range of rods uses an ultra-slim, high-modulus, carbon blank to allow the angler to feel every bite and have control over the bait/lure whilst fishing. Ultra-slim, high-modulus, carbon blanks High gloss finish Shaped, EVA handle for comfort, High quality Fuji reel seat Lined sic guides

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

Okuma Psycho Perch Rod features ultra-light high modulus carbon blank construction, and ultimate flex reinforced (UFR®) rod tip technology that increases rods lifting power and maximum strength. The rod covers all European styles of perch fishing.

The renewed entry-level VENGEANCE Sea Bass rods are the go-to rods for anglers who want to start fishing for Sea bass and for anglers who are on a tight budget. These rods have been tested and tweaked extensively throughout the past year, resulting in unmatched performance in this price-class.

"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.