Lure fishing Rods

A range of bass lure fishing rods that have been designed for the angler who will be fishing with surface lures predominantly. The fast action blank has been developed to cast surface lures to distance, with a high degree of accuracy. This fast blank allows the angler to transmit as much action as possible to the lure with less movements on the rod, especially when fishing with braided lines. Ideal for fishing with all types of surface action from walking the dog to more extreme popping motions. Each rod is finished with a dark grey, black and silver colour scheme, special attention to detail around the reel seat gives this rod a modern look usually found on much more expensive rods. Each tip ring has an orange accent, ideal when fishing in low visibility conditions. A VSS reel seat securely holds the reel in place while K Style Spinning Guides ensure trouble free, efficient casting of surface lures.

Description A well-priced, value range of lure fishing rods that have modern, fast actions designed to get the most out of all types of lures. This all-round range features four rods to cover the use of lures from 5 to 42g. The fast action blanks lend themselves to casting good distances, accurately and bringing life to lures, with minimal effort. A fantastic range of rods that is perfect for lure fishing for bass, pollack, wrasse, pike, zander and perch. All rods are finished in a black, grey and silver colour scheme with an orange accent on the tip ring, ideal when fishing in low visibility conditions. All models come with K style guides and a VSS reel seat. The perfect range of rods for beginners looking to get into lure fishing and for anglers on a budget, who want a modern style, lightweight lure rod at a low price.

Okuma Altera rods feature 24T carbon construction, slim blanks with fast action, Japanese split EVA handles.

Okuma Alaris rods feature 24T carbon construction, slim blanks with fast action, SCT Solid Carbon Tip on Light Jig versions.

The updated Veritas™ series continues the tradition of lightweight design and superior sensitivity with a renewed focus on strength. By developing a Spiral Core Construction process around their 30 Ton graphite blanks, Abu's engineers were able to significantly improve break strength without increasing weight. Overall break strength improved an average of 22% while tip strength increased by over 30%.

Introducing the new affordable Major Craft Ceana Range which has been specifically designed for the European market.

This series of rods is part of Major Craft's range of "X" custom rods. The blanks incorporate three kinds of super high quality carbon, including 4-axis carbon. These materials are expertly bonded using the latest manufacturing technology available to give an improved level of feel and responsiveness. The rods also resist twist for improved casting distance and accuracy. The blank is finished to a very high standard and the rods are a joy to fish with trip after trip!

A rod with lofty ambitions, it takes its name from the N70 Nebula, a luminous bubble of interstellar gas, a birthplace of powerful new stars. These massive formations of gas profoundly affect their environment, leaving their mark on the future for generations to come. A rod named after such an immense and powerful entity needs to be special, and it is. This is the very best bass blank HTO have ever built, we believe it to be one of the best bass rods ever made for the UK and European bass angler. The price of this rod was the very last thing we had in our minds when we set out on the N70 journey. We wanted to create the very best bass lure rod we could, with zero compromise. The blank itself is built from 40ton Carbon from renowned Japanese manufacturer, Mitsubishi. This carbon base is coated in M4 resin which adds incredible strength while retaining the highest elasticity and sensitivity, creating a blank wall that is 100 times higher in tensile strength compared to steel of the same thickness. Finally a layer of 45 degree helical carbon tape is wrapped around the blank giving it an extra layer of protection and a unique spiral look that doesn’t compromise the blanks performance. This building process makes the rod featherlight, crisp and with an extra fast action that will punch lures to distance with pinpoint accuracy while maintaining the very best action for working lures to their highest levels of efficiency and attraction. Fitted to the blank are Fuji Titanium Framed Torzite 2 K spinning guides. We chose these guides as they are super light to fit in with the featherweight blank, they are also highly efficient. Their design dramatically reduces line twist and gives the line a much more direct motion of travel through the guides for more efficient and accurate casting. They are suitable for both braid, fluorocarbon and monofilament. A Fuji VSS reel seat completes the rod, with a Winn grip handle that is soft to the touch, provides excellent grip and is light.

Designed to get you casting further, and more accurately than ever before. This range has seen thousands of hours of testing and development to get this far. Ideal for working hard and soft plastics from the shore. The main blank is manufactured from top grade Toray carbon fibre fitted with one of the brands own competition reel seats and features Seaguide CCS guides throughout. Available in three lengths and casting weight options perfect for bass, pollack in fact any inner shore species you want to target.

The Savage Gear SGS8 Precision Lure Specialist is a top end lure rod offering a high level of performance and feel. The rods have been extensively tested during the development stage to ensure that they provide the level of performance needed to work the styles of lures preferred by todays bass lure angler. The blank has a fast action which allows long accurate casts with a range of different lures. The rod has a sensitive feel which gives you plenty of feedback from the lure and allows you to instantly react when a take comes. Once you hook a fish the powerful mid and lower sections allow you to feel every lunge of the fish and helps you guide your catch to the net. The rod is extremely well finished with top quality components. A padded carry case is included.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

SGS2 LONG CASTING Set your sights on the horizon with this long-length rod range that has been created with one thing in mind: superior casting ability. The increased length of these rods makes them ideal for when long range casting is your friend – from casting lures above the swell on beaches or river mouths, to surf fishing for sea bass or bluefish. These rods are particularly useful when fishing minnows, metal lures or spoons and sinking pencils. You’ll wonder how you fished without them.

"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme. By adopting the new carbon manufacturing process "R360 structure" and the new material Toray. T1100G carbon". This range of rods fits this theme precisely

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

SGS6 ALL-AROUND, designed by Savage Gear to be the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

To cover the growing demand for High-end Inshore rods, we hereby proudly present you the PENN Conflict Elite rod series. This series of Japanese style inshore rods has exceeded many seabass and bluefish angler’s expectations. The incredible lightweight High-modulus 40T Nano Infused carbon rod blanks are extremely lightweight and provide an excellent balance of stiffness and sensitivity

Offering exceptional value for money, the PENN Squadron III Labrax series feature modern fast blank action designs combined with a stunning look. The 24T carbon blanks are lightweight and have the perfect action for working lures for seabass, but the power in the bottom end will help to keep the fish away from structure underwater. Finished with ergonomically shaped high-density EVA handles and SW proof guides, these rods are built to last.

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations.

Meet the rod that will answer nearly all of your sea fishing questions in the coming seasons – a real team player. The All Around series offers flawless performance in a whole manner of different fishing situations. Featuring a specially designed casting-distance-to-casting-accuracy ratio, these high-spec rods are a versatile tool for the modern angler who is constantly changing fishing spots in search of their target. Depending on the lure weight class you choose, this range can cover fishing for sea bass, bluefish, barracudas, bonitos and pretty much any other saltwater predator you can think of.

The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

The new Abu SÖLV AG3 range is part of the brand new concept that has been especially designed for the specialized seatrout anglers. With 6 different models in lengths ranging from 255cm to 330cm and different casting weights, there is a model for any type of seatrout fishing; whether it is fishing in the rivers or long distance shore fishing.

Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.