Daiwa

Magnetism like you will never have seen before is at the heart of the new 7HT Mag. By creating a magnetic control system that is able to adjust itself during the cast gives you the ultimate form of brake control any angler could wish for. It is called Magnofuge.Allowing the spool to hit maximum speed at the beginning of the cast Magnofuge kicks in almost instantly. As the reel detects the centrifugal force of the spool reducing it activates minute and gradual adjustment to the magnetic resistance, but in perfect synchronicity with the speed of the spool.Straight from the box again the latest 7HT is 'cast ready' and thanks to the wide range of magnetic settings available through easy grip, CNC machined dial you can tailor the range to suit any condition.On the winding front the Mag offers a swift ratio of 5.8:1, six ball bearings of which five are CRBBs and an improved handle size and grip.

The intelligent Magnofuge system has proven itself in the hands of thousands of anglers... literally. But now, it has been refined and improved even further. Working to new tolerances of engineering pushing standards to the extreme, taking individual microns into account! The designers have even challenged the direction in which the spool is machined in order to improve its balance. Within the magnetic control selection we have dared to make the lower end more free; somewhere that only the bravest will go! Key parts of the Magnofuge system have also been changed too refining the magnetic effect on the spools deceleration. And smoothness of all the reels operation hits a new level thanks to 9BB (8CRBB). What we have achieved may only be a few split seconds of improved efficiency and smoothness but it results in a dramatic difference of the conversion of casting power into distance. Quite simply it has been Super Tuned!

The first open frame multiplier designed to meet the exacting criteria of the demanding touament casting circuit and the disceing UK beach angler. The all round match anglers choice, 'a dream to cast' it's the genuine article; the 7HT verged on design perfection hence it has remained at the top, unsurpassed.

A large capacity long cast fixed spool reel .Perfect for all aspect of beach casting this reel is a no nonsense reel that is designed to do a job. Comes pre filled with 20lb mono and features a lifetime bail spring. If you’re limited budget wise but want a reel big on features look no further.

Our design team have excelled themselves in the creation of this amazing mix of rods for commercial fishery work but at an astonishing price. All created around two piece assembly, the three float rods will perfectly serve the pellet waggler, whereas the two feeder rods, with carbon quivers offer a pick up feel and seamless action that will make them a joy to play fish on.

Daiwa's D Wave range offer great value for money and give Daiwa quality and performance at a very sensible price The Surf is a really nice general beach fishing rod which is best teamed up with a fixed spool reel. It is easy to cast and is well suited to most fishing situations on clean to mixed beaches. Great value fixed spool surf/beach rod Length 12' and 13' Casting 4 - 8oz 3 Sections Lined guides Duplon handle grips Screw winch fitting Supplied in cloth bag

The elegant and lean Emcast BR is bursting with features and offers remarkable value. Leading with our tried and tested Bite ‘n’ Run function with the added benefit of front drag gives the big fish angler the ideal tools to aim even bigger.

The elegant and lean Emcast BR is bursting with features and offers remarkable value. Leading with our tried and tested Bite ‘n’ Run function with the added benefit of front drag gives the big fish angler the ideal tools to aim even bigger. No less than 8BB serve to smooth the retrieve and fish playing performance whilst AirBail, Twistbuster and Castlock deliver functions that belong on higher priced designs. The front drag reacts quickly to sudden lunges, protecting valuable hook holds. All models also come supplied with a single and double handle as well as a full spec spare spool. Daiwa BR function AirBail Infinite Anti-Reverse Twistbuster 8BB Castlock Single and double handle supplied Aluminium Spool plus spare

This quartet of float rods offers the pleasure and match angler access to rods for virtually any float method. The 10’, 11’ and 12ft feature a two section assembly making them perfect for ‘pre-set ups’ for commercial waters. The 13’ 3pc waggler is well suited to rivers or stillwaters. Light balanced Carbon Blanks Cork handle with EVA rear grip DPS down locking reel seat with EVA grip Stainless steel frame guides with Titanium Oxide rings Hook keeper

Daiwa Saltist Level Wind Rugged, all metal construction with a rigid one-piece aluminium frame Four CRBB ball bearings Powerful high brass drive gear and phosphor bronze pinion gear Up to 30% greater winding power Machined aluminium spool Combined steel and grease impregnated fibre disc drag with up to 22% more limit Dual anti-reverse system Dual position power handle Aluminium rod clamp

Daiwa Sand Storm Rig Tube Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations. Clear view hard rig tube (25cm long) EVA foam rig holder with pins, removable end caps and inteal storage

Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations. Velcro closure Twenty small sealable sleeves Exteal zippered mesh pocket

Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations. Rip pull Velcro closure Two inteal mesh pockets Five large and ten small sealable sleeves Exteal pocket with Velcro closure

Designed exclusively for the sea angler the Sand Storm range is full of well thought features and considerations.

The Seahunter X range is designed to bring fantastic value and choice under one family of rods. The range offers nine models, each offering the lure, bass, beach and long beach rod fan a choice of rod to suit each specific type of angling. Length 12' and 13' Casting 4 - 8oz 3 Sections Lined guides Duplon handle grips Screw winch fitting Supplied in cloth bag

The compact shape and shorter 25mm stroke makes the Shorecast an ideal choice for those who prefer fixed spool. Ideal on any shorter bass rod or equally so on mode, longer beach rods

Touament Surf rods have been built using Daiwa’s unique carbon technology. HVF High Volume Fibre for a lighter stiffer blank. Bias carbon V-Joint has been applied for a more progressive curve and X45 in key loading areas to control torque during casting. This ultimately converts more energy for longer distance and improved accuracy. Fuished with premium Fuji K Alconite guides with and Fuji reel seat. All multiplier models are fitted with sliding reel seats with a fixed DPS on fixed spool and bass models.

With its understated design, the AG delivers big capacity, solid dependability and fast powerful retreiving, all at cracking value.

With a reputation for exceptional reliability, a rugged performance, Sensor has delivered amazing durability, suppleness, consistent diameter and superb knotting. Available on 4oz bulk spools or 300m spools.

Daiwa D Wave Sea Bass Fishing Rod is ideal traditional surf sea bass fishing. With outstanding casting power, this Daiwa D Sea Bass is a perfect rod for getting out past the surf to reach those bass.

These rods are all built on premium grade carbon blanks, and have a low glare matt tape finish, for improved weight and a crisper action.

The 10’, 11’ and 12ft feature a two section assembly making them perfect for ‘pre-set ups’ for commercial waters. The 13’ 3pc waggler is well suited to rivers or stillwaters.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break.

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered

Daiwa Ninja X Spin Rod, The diverse mix of lure fishing methods is reflected in this line up of nine Ninja rods. For light lure and drop shot right through to launching heavy soft and hard baits for pike this range has got it covered