HTO is a brand dedicated to pushing lure fishing boundaries in the UK and Europe. Designed and tested in the UK, we are passionate about supplying the right tools for techniques employed across the lure fishing spectrum. With quality in mind, we strive to supply our goods at the right price points to meet every lure anglers level of experience.
Committed to bringing the lure fishing revolution to the masses, HTO has developed a range of lure fishing tackle to target all of our British species of fish. Whether freshwater or saltwater – we offer the tackle to catch them!
HTO’S lure fishing gear is developed and chosen by some of the Country’s most successful lure anglers – our ProStaff team regularly use, recommend and contribute to the innovation of our product range.
With a collection of high performance LRF, HRF and lure rods, as well as reasonably priced Technical end tackle such as jig heads, clips, weights and hooks, HTO is a key player in the Country’s lure fishing revolution.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A squid jig made from hard plastic and covered in a fabric cover. The fabric cover increases the temperature of the lure ever so slightly, which is an instant attractor for the squid. The fabric is also textured like fish scales, which gives it the sensation of fish skin, which squid will grab with vigour.
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
A sandeel style metal lure that is deadly for predatory species such as bass, pollack as well as wrasse. The lure is thicker towards the back, which helps to realistically replicate the swimming action of a sandeel. The full width design at the tail end helps the lure to cast straighter and more stable for greater distances and accuracy.
A sandeel type soft plastic lure that is irresistible to predatory fish. The Pathfinder is long and slender, with a slim, streamlined jig head. The tail is narrow, which helps to increase the action of the paddle tail when retrieved, giving the lure a life like swimming action. This will send vibrations through the water to stimulate near by predators into seeking the disturbance. A trick up this lures sleeve is the glow in the dark glitter (excluding Sandeel colour) that has been impregnated throughout the body. Exposing the lure to light, the glitter becomes energised providing a unique glow that predatory fish will find hard to ignore.
A sandeel type soft plastic lure that is irresistible to predatory fish. The Pathfinder is long and slender, with a slim, streamlined jig head. The tail is narrow, which helps to increase the action of the paddle tail when retrieved, giving the lure a life like swimming action. This will send vibrations through the water to stimulate near by predators into seeking the disturbance. A trick up this lures sleeve is the glow in the dark glitter (excluding Sandeel colour) that has been impregnated throughout the body. Exposing the lure to light, the glitter becomes energised providing a unique glow that predatory fish will find hard to ignore.
A sandeel type soft plastic lure that is irresistible to predatory fish. The Pathfinder is long and slender, with a slim, streamlined jig head. The tail is narrow, which helps to increase the action of the paddle tail when retrieved, giving the lure a life like swimming action. This will send vibrations through the water to stimulate near by predators into seeking the disturbance. A trick up this lures sleeve is the glow in the dark glitter (excluding Sandeel colour) that has been impregnated throughout the body. Exposing the lure to light, the glitter becomes energised providing a unique glow that predatory fish will find hard to ignore.
A sandeel type soft plastic lure that is irresistible to predatory fish. The Pathfinder is long and slender, with a slim, streamlined jig head. The tail is narrow, which helps to increase the action of the paddle tail when retrieved, giving the lure a life like swimming action. This will send vibrations through the water to stimulate near by predators into seeking the disturbance. A trick up this lures sleeve is the glow in the dark glitter (excluding Sandeel colour) that has been impregnated throughout the body. Exposing the lure to light, the glitter becomes energised providing a unique glow that predatory fish will find hard to ignore.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.
A 100% Fluorocarbon line designed to accompany (but not be limited to) our Rockfish X8 Braid and Rockfish Ester lines. It comes on a compact spool, making it easy to store in your pocket or tackle bag when fishing ultra-light. It has a tightly compacted construction that reduces line stretch, meaning you don’t lose the direct feel that braid and Ester lines give you. It is fully waterproof, so it won’t weaken when wet, and has excellent knotting abilities. Being 100% Fluorocarbon, it sinks quickly and is almost invisible when submerged. The hard nature of the line means it is perfect for use around rocks and boulders when winkling out a wily wrasse or goby.