Lure fishing Rods

The VADERX TELESPIN Rods are perfectly portable and suited to a wide variety of fishing situations. High quality lightweight carbon blanks with progressive power put you quickly in control and an increased size ringing pattern offers better line control for a wider range of breaking strains. With three lengths and strengths to choose from the VADERX TELESPIN are rods that can accompany you anywhere. They offer 66cm 69cm or 72cm transport length respectively and also come supplied with a protective side-over ring guard.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

The VADERX Spinning rods are an ideal choice for lure anglers who are looking for top performance and specification without breaking the bank. A lightweight carbon blank, designed to perform across the lure fishing spectrum by offering a fast and fairly powerful action for tackling high powered predators and hard fighting fish. The top-quality blank has been finished with a high-grade cork handle with rubberised cork reinforcement for comfortable and warm grip in cold weather. Featuring high frame K-style guides for tangle-free smooth line release and greater casting distance, these rods are great value for money with performance to match.

Classed as one of the toughest and sensitive rod ranges on the market. The Shakespeare Ugly Stik has built its reputation on their unique rod construction that provides them with their extreme durability and robustness. Constructed from a unique blend of graphite and fibreglass that is unlike any other rod on the market. The Ugly Stik is renowned for its virtually unbreakable construction, making it an ideal choice for novice anglers or anglers looking for an affordable and reliable spinning rod. The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range. To reinforce the Ugly Stik GX2 spinning rods reliability, Shakespeare offers a staggering 7-year manufacturer warranty, ensuring you have total peace of mind. Coming in various lengths and casting weights, there is a rod in the range to target most UK species. From Ultra light and light lure rods for targeting perch and trout to medium-heavy to heavy spinning rods for targeting salmon and pike.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break. With a full carbon blank, and the lightweight responsiveness of a cork handle and fore grip, this is a fun little rod for those looking to get into lure work, or simply wanting to have a change once in a while. A hook keeper ring allows you to stroll along the high banks of urban rivers or the busiest canal towpath safely, with your rod tackled up and ready to go whenever you see an opportunity, while stainless frame guides, with aluminium oxide rings, provide a braid-ready durability that will keep things flowing smoothly while you tease and tempt the monsters of the deep.

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

SGS2 ALL-AROUND Versatility is the name of the game with the All Around collection. These medium length rods offer a perfect balance of casting distance and accuracy, making them ideal for a whole host of different saltwater fishing locations including ports, rocks and beaches. They provide precision control of both hard lures and soft lures and, depending on the casting weight you choose, can be used to target many different species including sea bass, bluefish, bonitos and anything else in between.

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

The MAX X BLACK OPS combos are light, modern, strong and reliable spinning combos for predator fishing. The rods are made of strong and light weight 24T carbon material and are equipped with high quality LTS guides. The MAX X BLACK OPS reel has 3+1 bearings and operates very smooth. These combos are the ideal choice for the starting angler who is looking for decent quality! Special BLACK OPS version with grey camo EVA patterns and understated matte black design.

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

Introducing the new Major Craft Ceana seabass series which has been specifically for the European market. Quality and affordability combined!

Okuma Psycho Perch Rod features ultra-light high modulus carbon blank construction, and ultimate flex reinforced (UFR®) rod tip technology that increases rods lifting power and maximum strength. The rod covers all European styles of perch fishing.

The renewed entry-level VENGEANCE Sea Bass rods are the go-to rods for anglers who want to start fishing for Sea bass and for anglers who are on a tight budget. These rods have been tested and tweaked extensively throughout the past year, resulting in unmatched performance in this price-class.

"Lighter, finer and stronger" The Tidrift 5G series is the realisation of this theme.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

Penn's Squadron III saltwater spinning travel rods, combining the very latest in blank design and cosmetics to give you a series for rods in different lengths and casting weights designed specifically to cope with tough saltwater conditions.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

Produced with extra fast action blanks that have rapid recovery for long-range casting and high accuracy. These rods put lures exactly where they are intended to go, time after time. The extra-fast action is stiff and when using low stretch lines like braid, will make lures react with intensity with the smallest of moments, triggering the predatory instincts of any fish in the area.

The PENN Conflict XR Inshore series is especially designed for targeting inshore species like Seabass and Bluefish, following the latest Japanese trends. Due to the use of only the best carbon materials combined with high modulus carbon and carbon X-wrap technology, theses are simply unparalleled in it’s price class. Next to that, alls are equipped with the best SW Proof Fuji Alconite K-type guides and Fuji VSS reel seats to make them as durable as possible.

The PENN Regiment III Bass spinning's are available in two different models; a 9ft and 10ft. These are constructed from a 30 ton carbon blank in combination with SLS3 technology, resulting in low weight and thin diameter blanks with incredible strength. Boths are designed to be handle both braided and mono lines and are fitted with the best SeaGuide guides.

The PENN® Battalion Solid Jigging is designed to give perfect control over your jig. The unique Solid Spiral Armor technology uses reinforced spiral shaped fibres in the blank, which creates a blank with never-seen-before strength in a carbon rod. Due to the high density of carbon, you still have a rod with great sensitivity and with light Fuji Alconite guides, it remains extremely lightweight. The reversed guides will lower the risk of entanglement and the strong backbone of this light rod will make sure you are in control and not the fish.

The PENN® Wrath® II EGING 8ft rod is a perfectly balanced rod that is especially designed for inshore EGI fishing with max 4.0 EGI Lures. The sensitive and responsive blank from graphite composite material, combined with K-frame stainless steel guides with titanium oxide inserts result in great durability and perfect casting properties. This rod is simply perfect for the angler who does not want to spend a large amount of money but does want a good quality rod.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately.

Our Iconic RS spinning ICRSS 902 MH lure rod has been designed for coastal anglers who track bass and any other marine predator from the rocky points of our coasts. Of course, it will acclimatize perfectly to fresh water if you need the length, the edge to track Zander and Pike. Its 2.74 m allow you to handle comfortably for several hours and in difficult conditions, especially in strong currents and when the swell creates annoying waves at the edge. It is also very suitable for practicing from overhanging positions, whether steep rocks in Brittany or artificial spots in port areas. In fresh water, this rod is very pleasant for all predator fishing

The Sakura Shukan Spinning 2-0 902M rod is perfect for light shore fishing, it has a marked tip action which gives incredible casting performance and long distance accuracy that is simply astonishing!

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately.

An entry-level range of lure fishing rods, that have modern, fast actions designed to get the most out of all types of lures. The four rods in the range cover the use of lures from 6 to 38g. These rods will cast to good distances, accurately. Their fast action also helps to work lures with little effort.