Sea

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

Cross Line Crimp with Rolling Swivel Size 5

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

The long awaited and newly developed Sasuke 120 Rekku is IMA's latest edition to the Sasuke family. With 5 years of testing and development this is being being hailed as the "Complete Minnow"

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" It goes without saying that the casting distance of this jig will be its greatest weapon. A compact silhouette with low air resistance gives you overwhelming distance. In addition the balance/action of the jig is set just right, to trigger takes from hungry fish. Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away!

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Lipper 90 was introduced in 2019 and has been met with great enthusiasm due to its unique shape giving rise to excellent casting abilities and swimming action. Length : 90mm Weight : 12g

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.

The new IMA Yoichi 99 is designed for casting into the heavy wind and surf where a small profile and heavy lure will punch through to your target.