Sea

INOVA Dyno Swivel Clip Size7 10PK

A short but heavy surface fishing lure that has buoyancy to make it sit higher out of the water. This weight distribution allows it to be worked effectively in both calm and rougher water conditions, the weight gives the lure extra stability when worked in choppy water, maintaining its action no matter what the conditions. The action resembles a zig zag across the surface of the water, ideal for fishing with a walk the dog method, it will snake and punch its way across stirred up, confused water with ease. The head of the lure features a sealed rattle chamber which contains plastic beads that give off a low pitch rattle, just enough to signal its presence to any predatory fish as it navigates the surface. Features strong split rings and ultra-sharp saltwater resistant trebles.

INOVA Rapid Link Size4

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

A surface lure that is excellent when fishing in calm conditions. The Glide has a slim profile that mimics small prey fish and a more compact, aerodynamic unit for casting long distances. Unlike most surface lures, it is fitted with a ball weight transfer system that rushes small ball bearings through the lure body to help with casting performance. These ball bearings also produce a slight rattle when the lure is worked for added interest to predatory fish. The lure is perfect for walking the dog, it forms a zig zag pattern without causing too much surface commotion, ideal for when fishing in calm conditions and in shallow water. Features strong split rings and ultra-sharp saltwater resistant trebles.

INOVA Rapid Link Swivel Size4 10PK

155mm - 17gm The Sandeel Surf Walker is based on a 3D Scan of a real Sandeel to give it the most natural look possible. The long slender body is made from tough ABS and has the most incredible side-to-side action on the twitch and a slim S-curve action on straight retrieve. The lure has a horizontal balance, slightly keeping the head up on the spin stop - creating the perfect wounded baitfish profile. The long cast design is silent - the perfect top water lure for more wary fish.

Pop Up Floating Beads Yellow 10mm

Based on the perfect 3D Scan of a real Sandeel. The long slender Strong Hard ABS body has the most incredible side-to-side action on the twitch and a slim S-curve action on straight retrieve. The Floating version has a horizontal balance. slightly keeping the head up on the spin stop – creating the perfect wounded baitfish profile. The long cast design is silent – the perfect top water lure for more wary predator fish The sinking version is made for Long distance casting in the surf and rougher conditions and has a noisy rattle in the back chamber – it will come straight to the surface on retrieve and walk easily from side to side with great flash and splash – and noisy clicking sound.

The Savage Gear Sandeel Jerk Minnow is based on the perfect 3D Scan of a real Sandeel. The Savage Gear Sandeel Jerk Minnow has a long slender Strong Hard ABS body has the most amazing jerk and twitch action driving the predator fish crazy! The suspending lure have great casting distance with the built-in magnetic silent long cast system. The Savage Gear Sandeel Jerk Minnow has 3 ultra-sharp treble hooks ensure great hook up rate! The super realistic details combined with great action and casting distance make the SJM a fantastic addition to the Savage Gear arsenal.

Grip Stop Oval Pop Up 14x7mm Yellow

Based on the scan of a real Mackerel – with superb detail and a very realistic profile. The lure is built very though with reinforced inside structure and thru going welded stainless steel wire, to withstand brutal predator fish! The lure cast far and will swim with a nervous very realistic action even at fast speed – can also be jerked and pulled for great gliding and unpredictable movement pattern! Inside Flash Paper and PHP colors with incredible details makes the Mack Stick a very unique lure, that can be used for many species – like Tuna, GT, Snapper, Blue fish – you name it!

INOVA Angel Clips Size1 10PK

Perfectly made replica from a small herring, imitating a wide variety of prey fish both salt and freshwater. The Horny Herring swims and dances enticingly with a great flash on the twitch and have a great shimmer on the spin stop.VMS (Vivid Movement System). The Lure runs high in the water and can be fished over shallow water. Great casting distance with a combination of steel and tungsten balls. Great lure for Sea Trout, Seabass, bass, perch, asp, pike – you name it!

INOVA Down and Out Link Size4 10PK

Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard strikes. The lure has a built-in rattle chamber, that sends out a loud clicking sound, when twitched. Extreme long cast design for amazing coverage. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well.

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention. Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

INOVA Rapid Link Swivel Size6 10PK

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.##Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.##Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.##Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.

INOVA Rolling Swivels Size6 10PK

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.##Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

Pop Up Floating Beads Yellow 6mm

The world-famous Dexter Wedge is one of the most versatile fishing lures on the market. An exceptionally strong, long casting lure with an irresistible wobbling action given by its unique shape and design. The wedge was designed as a casting lure for use in either salt or fresh water conditions and is highly attractive to many species of all sizes.