Sea

The Lucky Craft Sammy 128 Metallic Sardine, is a very noisy and fat surface bass lure.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

Specifically designed for extreme distance casting, especially good in windy conditions. A deadly lure for shore fishing for Bass, Pollack & Mackerel. The blade design allows them to swim very lively and erratic, with the most incredible 360-degree rotation on the slightest spin stop which creates an incredible flash in the water. Featuring ISP = Intense Strike Point which draws the fish right on to the tail section where the hook is - ensuring a superb hookup rate.

The Jigpara Jet is an ultra-long casting jig making them the go to lure when the fish are striking small bait fish but you need a long casting lure to reach them. The tail weighted design allows the lure to cast arrow straight and helps to reduce distance sapping spinning during the cast. The lure works in a tantalising manner encouraging the fish to strike once you have reached them. The slim profile makes an ideal sandeel and white bait imitation. Supplied with both a front assist hook and rear treble. You can fish the lure as it is or remove one or other hook to give you your preferred single hook presentation

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

Depth: 1,3-1,6m No graceful gliding finishes here. When you want the Rapala® RipStop™ to execute a pause in your retrieve, it does so – immediately. It's a whole new way of fishing a ripping, slashing jerkbait. Because of the water resistance built into its unique hard boot tail design, the RipStop comes to rest quickly, with only a subtle shiver as it reverts to a head-slightly-up position to begin an agonizingly slow rise toward the surface. Molded lip for perfectly tuned precision.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

This micro popper has the most amazing popping action and despite the very light weight the lure cast very well. The lure attracts attention from just about all smaller sized predator fish and is very versatile. Perfect for Aji, mackerel, saddled bream, needlefish, small leer fish and other predators, this lure is an excellent choice for top water micro game! Fishing Methods: After the lure lands try tiny twitching pulls with the rod tip low for “louder” popping action or with the rod high for more splashing popping action.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time. Casting distance is said to be the most important factor in shallow waters. Created by the famous Japanese fisherman Tetsuya Henmi.

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The Ragot Miralite is a classic bar spoon which combines long casting with loads of flash to make it a deadly bass lure. The curved shape gives it an attractive wobbling action and the holographic tape is on both sides to give plenty of flash. It can be fished with a straight retrieve or sink and draw and the Mitralite is very effective when fish are smashing shoals of baitfish. The compact shape allows you to blast the lure to the feeding zone and then quickly work it back through the frenzy. Takes are often savage but the HD saltwater treble gives you a good hook hold.

The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackerel and Kings.

The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackerel and Kings.

The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackerel and Kings.

The "S" shape in the body delivers a pronounced wounded baitfish action. High quality foiled finishes add flash and attraction to the amazing action. Good for all kinds of pelagic fish: Tuna, Trevally, Sea Bass, Spanish Mackerel and Kings.