Sea

X-Rap® Magnums® run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action.

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

SLAP WALKER There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

A simple but highly effective bass lure that has been designed for casting ultra-long distances. Its streamlined shape lends itself well to cutting through wind and is ideal for use on the roughest of days.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Compact fully insulated 2-section cool bag lined with easy to clean padded foil. Designed to fit into the top section of our sea rucksack. It will allow you to carry frozen and live baits separately. Built from extremely hardwearing and waterproof PVC fabric with reinforced heavy-duty base and top grab handle

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA".