Lures

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

Designed with long casting & fast fishing in mind, the Minnow features a slim, supple body rigged to a tapered jig head with a fixed hook. This weighted head & body combination allows you to cast further in windy coastal conditions, and fish faster in rough water or when an aggressive presentation is needed. The subtle paddle tail kicks with a life-like action and incredible vibration, even at slow speeds.

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The Fox Rage Ultra UV Mini Fry Loaded Colour Pack is a game-changing pack of vibrant coloured lures, designed to maximise your angling success. Crafted with precision and innovation, these loaded mini fry soft lures closely resemble real prey and are engineered to enhance your fishing experience.

Seadra Aqua-Drop Slowey Joey has been extensively trialled in the vast waters of the English Channel, from wreck to reef and everything else in-between, the Seadra Aqua-Drop Slow Jig lures and Aqua-Drop Slowey Joey lures have accounted for hundreds of bass with many exceeding double figures in weight. The Slowey Joey features a real life 3D effect that looks irresistible in the water.