Lures

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

The 4D Herring Big Shad is a perfect imitation of the Atlantic herring: one the most important prey fish for Nordic big game species like Halibut. Giant cod and coalfish. Superb rocking and lively swimming action both on steady retrieve and on the drop – produces the perfect escape pattern. tricking even the most wary predator fish to attack. Perfect for jigging and trolling the biggest monsters down there!

Introducing IMA's Reversible lure case designed to store your lures individually to prevent tangles.

The Fox Rage Ultra UV Mini Fry Loaded Colour Pack is a game-changing pack of vibrant coloured lures, designed to maximise your angling success. Crafted with precision and innovation, these loaded mini fry soft lures closely resemble real prey and are engineered to enhance your fishing experience.