Lures

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA".

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

Designed and tested in the UK by expert anglers, this lure is based on lifelike fish patterns found in nature. Making them irresistible to predatory fish. This casting jig has a neutral balance and works best when retrieved fast through water. It has a natural slow fall action if paused.

The Zilla Deep Crank is a deep running crankbait with a nervous rolling action that has been designed for both casting and trolling applications. When jerked/twitched it flashes side-to-side and has erratic movements. Use the Klip Lok® system to change the slow floating to sinking and fish it even deeper. Diving depth: 3 - 5+ meter.

A king of the standard jig, its perfect for every situation regardless of your chosen target, it is "JIGPARA" Jigpara jigs offer less drag giving you the feedback to every jerk from high pitch to slow. The secret of outstanding hooking performance, it is a hook point. Jigpara are made with top quality front and rear mounted Japanese made hooks. Touch it and you'll be hooked it right away! Single treble on rear, single assist on front.

Based upon the Tai Rubber jigs used offshore, these new Nano Rubber Jigs feature a smooth water dynamic head shape with a soft rubber skirt with curly tail sections to add extra enticements. Typically used with 3 retrieval methods, a flat mid-water cast and retrieve, a sink & draw style and a vertical bottom bouncing. With typically Japanese sharp hooks they really offer fish no chance of escape.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of our best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of our best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of our best saltwater walking lures even better.

The Sandeel Pencil is supplied with the perfect saltwater sea bass hooks and practical treble hook protector.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Surf Walker 2.0 is much more than a reintroduction of a former model – this is a complete overhaul that makes one of the best saltwater walking lures even better.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.

The Seadra 3D Live Scale Baitfish is an ultra-long casting jig which is designed for fishing from the shore or boat. Seadra have given the Seadra 3D Live Scale Baitfish a super reflective 3D Holographic finish which is enhanced even further by the addition of the ‘live scale’ design. This catches the light to give a flashing look as the lure is worked to draw fish in from further away.