Hard Lures

Based on the scan of a real Mackerel – with superb detail and a very realistic profile. The lure is built very though with reinforced inside structure and thru going welded stainless steel wire, to withstand brutal predator fish! The lure cast far and will swim with a nervous very realistic action even at fast speed – can also be jerked and pulled for great gliding and unpredictable movement pattern! Inside Flash Paper and PHP colors with incredible details makes the Mack Stick a very unique lure, that can be used for many species – like Tuna, GT, Snapper, Blue fish – you name it!

Perfectly made replica from a small herring, imitating a wide variety of prey fish both salt and freshwater. The Horny Herring swims and dances enticingly with a great flash on the twitch and have a great shimmer on the spin stop.VMS (Vivid Movement System). The Lure runs high in the water and can be fished over shallow water. Great casting distance with a combination of steel and tungsten balls. Great lure for Sea Trout, Seabass, bass, perch, asp, pike – you name it!

Based on a 3D Scan of a Real Sandeel. Swims with a seducing slim S-curve, head slight up. On the stop, the lure flutters and rolls backwards – triggering hard strikes. The lure has a built-in rattle chamber, that sends out a loud clicking sound, when twitched. Extreme long cast design for amazing coverage. Supplied with both a single and a treble hook, with the option to add the treble hook to the belly as well.

Ideal for calling fish up or situations with a slight chop, the Berkley Cane Walker delivers the most surface disturbance of any Berkley topwater lure. With a loud rattling chamber, spitting cup, and long-distance casting ability – the Berkley Cane Walker is sure to get their attention. Justin Lucas Pro Tip: Ideal for making long casts around schooling fish that can be hard to reach with other top waters.

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted design provides excellent casting performance while the tapered back provides a flat surface for added flash. Not only does the Bullet Pop’s cupped mouth deliver a classic spit and surface swell but its unique balance allows anglers of all skill levels to easily walk it with near 180 degree turns with minimal movement. The Berkley® Bullet Pop is ideal for both covering open water and targeting cover.##Justin Lucas Pro Tip 60: Perfect for ponds and calm conditions when fish are targeting smaller bait.##Justin Lucas Pro Tip 70: All-purpose size and sound for a variety of situations. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.##Justin Lucas Pro Tip 80: Size and sound ideal for covering open water and targeting cover. Keep a tight line for a spitting action and a semi-slack line for a popping and walking action.

Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley® J-Walkers feature a sleek tail weighted design that has been refined through countless prototypes to provide casting distances while their hydrodynamic shape, precision balance point, and resting position allow for an easy walk the dog action that has been proven on the water. Topped off with Fusion19™ hooks, Berkley® J-Walkers are sure to impress anglers of all skill levels.##Justin Lucas Pro Tip: An ideal lure for all top water scenarios. Twitch your rod tip on semi-slack line to walk the dog. Fish the J-Walker around shallow cover, submerged grass, or across deep water points.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

This new popper designed by Nomura technicians is a kind of special as its inner construction is “metal through wire”: it means that treble hooks are connected with an inner wire that grants a much stronger construction. Its sizes and specifications allow to catch big fishes like tuna or pelagics. Armed with VMC permasteel saltwater resistant hooks. 3D eyes.

Nomura Konan 110F Floating Plug Neither a stick bait nor minnow this lure imitates the movements of the small fishes darting frantically beneath the surface. If slowly retrieved pointing the rod at the top it may look like a popper and ensures even the most apathetic predators attack. Two ultra strong treble hooks with anti-saltwater treatment complete the work. Real saltwater fish patterns of this lure make it almost identical to real living fish.

The Alive Minnow is a 10.5cm suspending bait fish imitator that has an exaggerated wobble when retrieved. These little lures swim beautifully and will entice hits when other lures are just getting follows.

Big poppin’. Big splashin’. Big smashin’. The X-Rap Pop brings X-Rap Attitude to topwater. Arched body shape sets lure up for a large kerplunk-pop and splash with every snap, even the slightest tug and the X-Pop comes to life.

Length 13cm Weight 29gm The MaxRap Walk'n Roll 13 is a heavy duty surface lure designed for casting and fishing in the tough conditions which often tempt bass to feed. The lure is weighted for maximum casting distance and this helps it to cut through head winds allowing you to hit the feeding zone. The weighting also balances the lure nicely on the retrieve allowing you to effectively work through choppy seas. The lure offers a number of retrieve options with a steady retrieve inducing a side to side roll and causing the slightly cupped face to kick up a spit of water each time it digs into the surface. A more interactive twitch and pause retrieve can give you either some great walk the dog action or a more subtle action if you add longer pauses. If the fish are being really aggressive then a fast crank will make it skit across the surface leading to some heart stopping chases and hard smash takes. The Walk'n Roll is a well finished lure with a tough plastic construction, built in head rattle and two VMC 7554 2X Ti coated trebles with matching split rings.

One of the many qualities of Samson lures is the craftmanship that goes into making each one! All lures are handmade to perfection, wired through, weighted for casting maximum distance, and lathe turned for anti tumble, whilst maintaining a realistic action vital in enticing fish to strike. Samson lures are best deployed for surface action but can also be fished deep when conditions suit.

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

New from IMA, the iBorn features a tight and aggressive wobbling action and is the perfect lure for working shallow marks, thanks to the vane that prevents it from submerging beyond 30cm. The iBorn features a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved stability when it hits the water. The iBorn is capable of fantastic casting distances which can be invaluable when tackling shallow terrain. Currently available in three different colours

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The Komomo doesn't have a protruding diving lip giving it a really natural appearance without additional casting resistance. This S series has a slow sinking action allowing you to find the fish in the water column.

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The IMA Salt Skimmer has a slender profile that is similar to a soft plastic stickbait which allows effortless distance casting. A weighted internal system allows the lure to zig zag and create large swirls and ever widening surface boils on retrieve. The Skimmer is equipped with Owner ST 36 hooks, Built-in rattle, weighs 14g and measures 110mm. It's slim profile and weighted tail gives it serious moment

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.

The "do-all" topwater bait, MaxRap Walk'N Roll spits, bobs, skitters and slides across the surface in all conditions. Developed in partnership with pro anglers fishing the Atlantic, this lure is weighted for Maximum casting distance and ultimate stability in bad weather and rough seas. Under a steady retrieve the MaxRap Walk'N Roll spits and rolls from side-to-side; or try a twitch & pause to create a walking action. Crank it in fast to imitate a fleeing baitfish; or when at rest with your rod tip down, twitch it in place for a head-down bobbing motion. Fitted with VMC 7554 2X-Strong Ti coated inline treble hooks.