Hard Lures

The Needle Tracker is designed to swim along the surface with its nose just out of the water – exactly like a real baby needlefish. This slightly submerged tracking across the surface attracts the attention of those predators that stalk the upper layers of the water.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

It pops more, it walks more, and it casts like a missile – the all-new version of the Pop Walker is out of this world. The advanced geometry of the body ensures an excellent walking action and great stability at all times, while the high-quality finish and perfect details make the lure irresistible. While walking, the lure combines a popping noise at each turn with a subtle rattling – sounds that will ensure any nearby predators are aware of its presence.

The Savage Gear Lure luggage is a comprehensive range of luggage, developed and designed by anglers for anglers. Loaded with practical features and practical solutions.

SLAP WALKER There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater.

SLAP WALKER There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater.

SLAP WALKER There are several key parameters that make a topwater lure special and the Slap Walker has got them all, and then some. The most striking characteristic is the dimpled, golf ball-style surface of the lure, which has multiple benefits: it helps reduce drag in the air to improve castability, it helps boost reflection of light in more directions, and the dimples trap air that gets released as small bubbles when underwater.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

The 105 is a smaller version of the classic Feed Shallow which fishes the same deadly 5cm to 30cm sub surface range. It is a great lure for when the bass are chasing small bait fish near the surface. It has a lovely subtle head rolling action and you can work them in a number of different ways to try and tempt a take. A steady retrieve is effective and the lure works even on the slowest of retrieves and this slow retrieve can often be a killer. You can however mix things up with the odd pause, fast retrieve and rod tip walk all helping to spice things up.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

The Yo-Zuri 3D Inshore Pencil is a topwater walking bait with excellent balance and a quick starting action. Designed to be fished in shallow water and when fish are hitting bait on the surface. It's perfect for shallow bays, working around rocks and for when the whitebait are scattering across the surface.

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

Jointed Tormentor is the ultimate version of the one of the most famous hard baits in the world. This jointed lure combines the irreplaceable tormentor rolling action with an incredible lifelike swimming action. When this lure is retrieved slowly the predators go crazy!

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

CAST HACKER Small but mighty, the Cast Hacker is made for serious saltwater game fishing. This tough and solid Thru Wired hard lure has been designed with a ‘small and compact’ philosophy – small enough to fool predators, but strong enough to deal with any challenge. With outstanding castability, you’ll be punching this lure up to 120 metres with ease

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even light saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Perfect for fishing trout, perch and asp but also a great lure for zander, small pike and even saltwater fishing. You can fish the Bullet Jerk with small twitches, hard jerks or even a regular cast and retrieve. On the stop, this lure has a very attractive wobble which will trigger even the most weary predator.

Due to the magnetic Weight Ramp system, the Long Shot casts extremely far and accurate! Designed for fishing for strong and mean saltwater fish like seabass and barracuda this lure has an internal wire-through construction and a reinforced lip. This means that you can fish this lure close to the rocks where the big predators are hiding! Fish the Long Shot with jerks and pauzes, the wobble on the stop is an amazing fish trigger!

The Hound 100F sonic achieves the largest flight distance among 100mm class minnows by adopting a teardrop-type body shape specific to the Hound series.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.