Hard Lures

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The IMA Chappy 80 is the perfect top water lure for finicky feeding Bass as it can be worked as a quick or slow dog walk action.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.

The IMA Hound Glide 125F is a floating lure that has been designed for great cast-ability with a phenomenal distance rating close to 80 metres! It is 125mm in length and weighs 20g. The diving depth of the Hound Glide is between 70cm and 100cm. Highly rated for its casting ability into windy conditions, the Hound Glide is well known holding a good position in rougher water.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The IMA Komomo 2 is a very shallow diving lure swimming in the top 20cm of the water, making it ideal for use at very shallow marks. The innovative lip design gives an enticing wobble with the rod tip up. The lure can also be made to spit and pop at the surface making it extremely versatile for many predators in salt and fresh water. As to be expected with IMA lures it is fitted with quality hooks and split rings and available in a wide range of high quality finishes.

IMA Komomo II 90 The smaller version of the popular Komomo II, this size is favoured by many people for using when a smaller lure is required and reportedly can make all the difference between catching or blanking! 90mm and 12g Swims at 10 - 20cm Perfect for bass and many other fresh and saltwater predators

One of the most popular and successful shallow diving lures for bass fishing in the UK.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobra’s design to ensure that the lure’s zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface.

IMA have given careful thought to the Cobras design to ensure that the lures zig-zag, sliding surface action is easily achieved. The Cobra is also designed to provide the best chance of a hook up as it sits high on the water surface. The Pugachevs Cobra is 90mm in length and weighs 12g. It comes equipped with 2 ST-46 #6 treble hooks.

The IMA Sasuke 120 can be cast a serious distance, even into strong winds, due to it's highly dense internal shifting tungsten ball weights. It's 'dished lip' and weight tungsten weight transfer system allow it to vibrate tightly on the retrieve and the lure can also be made to dart erratically. All IMA lures are highly durable made from tough ABS plastic. The Sasuke 120mm weighs 17g and will typically dive to between 70cm and 90cm (slightly shallower than the 140 version) although the lure will dive deeper in strong current and can be fished closer to the surface with the rod held high. This lure arrived in the UK with huge potential and since then has proven itself very well.

This slow jigging, flat-sided lure features a hydrodynamic head shape that helps to eliminate tension during jigging. This innovative design is combined with outstanding flashing on the flat areas that will stand out even in deep low light conditions. The lure is also equipped with a built-in rattle and real fish scale details – it’s designed to do an amazing job with minimum effort. The sinking action of the lure produces amazing spins, stops and sliding movements that will entice plenty of bites during the fall – perfect for the long fall slow style.

A highly versatile, long casting lure with a great action on the drop and on the retrieve. The lure vibrates and flashes at the same time, provoking fish to strike hard. Cast and retrieve at various speeds and let it fall on a tight line occasionally – strikes will follow. Ideal for perch, asp, trout, pike and bass.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

The Ima Hound Sonic 100F is a long casting minnow which digs in well in rough conditions.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.