Hard Lures

New from IMA the iBorn features an aggressive wobbling action lure that can reach long distances. These feature a fantastic design that keeps the lure stable during flight and a "keel" on the side for improved performance buy longer in-water time.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The long-awaited IMA Kosuke 110 sinking model is now available in a limited edition for the first time in four years. By increasing the weight by 3g, the casting distance performance is further improved even with a floating model, and it can be used stably even in rough conditions on rocky shores, surfs, and large rivers.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The Ima Nabarone 125F has been designed by two of Japans leading lure manufacturersIma and DUO this collaboration is to bring you the final chapter of the Nabarone series.

The popular RAIKIRI series now has a limited suspension type. Vibration is mainly operated by fast winding or rod action, but "RAIKIRI 80 SLOW" was developed so that it can be used for slower movements. It vibrates firmly even in the ultra-low speed range and attracts fish with an exquisite suspe

The popular RAIKIRI series now has a limited suspension type. Vibration is mainly operated by fast winding or rod action, but "RAIKIRI 80 SLOW" was developed so that it can be used for slower movements. It vibrates firmly even in the ultra-low speed range and attracts fish with an exquisite suspe

The Ceana Pencil 90 is a stick bait that will allow you to cover a maximum of different types of fishing and species, both at sea and in fresh water.

The Megabass Zonk 120 SW is a slow sinking lure which works down to around 5′ to 7′. It is a great lure to use in deeper water if bass are hunting below the surface. It also works well in shallower sandy areas when the fish are near the bottom and you want a lure to get down to them.

The Bomb is a long casting surface lure with a nice splashy side to side nose action. Although its a surface sinking lure it was designed to be retrieved slower than most Samson lures surface lures. This lure can be worked at various speeds, but often most effective at a medium retrieval speed

The Bomb is a long casting surface lure with a nice splashy side to side nose action. Although its a surface sinking lure it was designed to be retrieved slower than most Samson lures surface lures. This lure can be worked at various speeds, but often most effective at a medium retrieval speed

The Stealth Glide is the slowest sinking lure in the Samson range. Although the lure was designed for a generally slower retrieval speed, it works equally well with a fast retrieve, and can be worked across the surface, just below, or dropped down deeper.

The Stealth Glide is the slowest sinking lure in the Samson range. Although the lure was designed for a generally slower retrieval speed, it works equally well with a fast retrieve, and can be worked across the surface, just below, or dropped down deeper.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

There are times in sea bass fishing when a bitesize lure will get results compared to a longer minnow, which is precisely why we created the Gravity Shallow. This sophisticated medium-sized lure carries a multitude of advantages compared to larger lures, including extreme casting ability and steady flight thanks to its advanced transferred weight system, which combines lead, tungsten and steel.

This lure is the little brother of the very popular Asturie 15cm & 13cm. This 11cm lure works as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.

This lure is the little brother of the very popular Asturie 15cm & 13cm. This 11cm lure works as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.

This lure is the little brother of the very popular Asturie 15cm & 13cm. This 11cm lure works as a surface lure and on the retrieve it will also dive under the surface to a foot or two deep.

This is the baby brother of the Patchinko. A fantastic lure for surface plugging when the predatory fish are hitting smaller bait fish. For me personally I prefer the frosty on calmer days. As in the Patchinko this lure comes standard with T shaped middle trebles.

This is the baby brother of the Patchinko. A fantastic lure for surface plugging when the predatory fish are hitting smaller bait fish. For me personally I prefer the frosty on calmer days. As in the Patchinko this lure comes standard with T shaped middle trebles.

This is the baby brother of the Patchinko. A fantastic lure for surface plugging when the predatory fish are hitting smaller bait fish. For me personally I prefer the frosty on calmer days. As in the Patchinko this lure comes standard with T shaped middle trebles.

The Xorus Patchinko II is one of the best surface lure for UK bass on the market at the moment. It casts better than any other lure of its size and the weight almost makes the lure works itself on the retrieve.