Rods

The Ugly Stik GX2 is the next generation of Ugly Stik spinning rod range and comes with a full makeover with modern and eye-catching cosmetic upgrades. Not only does the GX2 look the part but Shakespeare have even improved the rod blank itself. Making it lighter and more sensitive than ever, the lighter rod blank will reduce casting fatigue while the improved sensitivity will allow you to feel the subtlest of bites. The rods hardware has also been vastly improved, with the introduction of the Ugly Tuff guides and Ugly Stik clear tip. The Tuff guides are made of a one-piece, stamped stainless steel construction that provides maximum durability and no ceramic inserts that could accidentally pop put. The Ugly Stik Clear Tip technology is taken from the original Ugly Stik range but the advancement in blank technology improves the overall sensitivity of the rod tip ensuring you feel every bump or hit on the rod tip. The rod comes with a sleek and refined reel seat which improves the overall comfort of the rod in hand and the full EVA foam handle provides a comfortable and low maintenance handle that finishes off the overall new look of the Ugly Stik GX2 range.

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

• Multi modulus carbon fibre blanks with progressive casting action • Larger guides feature XD frame for greater ceramic impact protection • Zirconium Oxide Guides • Ringing pattern compatible with both fixed spool and multiplier reels

With the growing demand for high performance bass rods in the UK our mission was to develop a super lightweight , fast action all-round rod. We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light. To enhance the blanks superior feel we selected Fuji Titanium Torzite guides and VSS reel seat. Production is limited to 100pcs of each model with all the rods engraved MMXXI (2021).

With the growing demand for high performance bass rods in the UK our mission was to develop a super lightweight , fast action all-round rod. We started by selecting the appropriate blends of high modulus carbon from Japanese manufacturer Mitsubishi. By adding 4 axis cloth to the butt section and using the 45° Bias method throughout, we were able to achieve a blank with excellent torsional rigidity and strength whilst remaining extremely light. To enhance the blanks superior feel we selected Fuji Titanium Torzite guides and VSS reel seat. Production is limited to 100pcs of each model with all the rods engraved MMXXI (2021).

The renewed entry-level VENGEANCE Sea Bass rods are the go-to rods for anglers who want to start fishing for Sea bass and for anglers who are on a tight budget. These rods have been tested and tweaked extensively throughout the past year, resulting in unmatched performance in this price-class.

The SKS Black Shore Rods bring the world of top end surf rods to a whole new accessible level. Featuring upgraded more powerful yet lighter blanks from its SKS Shore Rod predecessor that will suit every casting ability easily; each rod is individually tailored to offer the perfect ‘all round’ actions, which mean they are as effective on clean ground as they are in heavy terrain.

The SKS Black Shore Rods bring the world of top end surf rods to a whole new accessible level. Featuring upgraded more powerful yet lighter blanks from its SKS Shore Rod predecessor that will suit every casting ability easily; each rod is individually tailored to offer the perfect ‘all round’ actions, which mean they are as effective on clean ground as they are in heavy terrain.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

The PENN Conflict Inshore series is specifically designed for targeting inshore species such as Seabass and Pollock. They are absolutely unrivaled in their price class due to the utilization of the best carbon materials combined with carbon X-wrap technology.

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and durability Ugly Stik®s are known for. Ugly Stik® GX2™ rods offer better balance for lighter feel, improved components, and eye-catching cosmetics for a more modern look versus the prior generation.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

Shore Game, rods designed for shore fishing with medium to heavy lures, perfectly balanced for the optimal feel with a fast action, to feel the slightest touch, set the hooks, even on a long line and to play the fish safely without hook pulls.

The VADERX Spinning rods are an ideal choice for lure anglers who are looking for top performance and specification without breaking the bank. A lightweight carbon blank, designed to perform across the lure fishing spectrum by offering a fast and fairly powerful action for tackling high powered predators and hard fighting fish. The top-quality blank has been finished with a high-grade cork handle with rubberised cork reinforcement for comfortable and warm grip in cold weather. Featuring high frame K-style guides for tangle-free smooth line release and greater casting distance, these rods are great value for money with performance to match.

A six-section telescopic rod that’s designed for spin fishing and light lure work, the Daiwa Sweepfire is the perfect choice to put in the boot of your car when you’re heading off for a city break. With a full carbon blank, and the lightweight responsiveness of a cork handle and fore grip, this is a fun little rod for those looking to get into lure work, or simply wanting to have a change once in a while. A hook keeper ring allows you to stroll along the high banks of urban rivers or the busiest canal towpath safely, with your rod tackled up and ready to go whenever you see an opportunity, while stainless frame guides, with aluminium oxide rings, provide a braid-ready durability that will keep things flowing smoothly while you tease and tempt the monsters of the deep.

•For anglers on a tight budget the Forcemaster Commercial offers great value. There are three float and three feeder models to choose from. All have forgiving fish-playing actions and offer versatile performance, backed by one of the biggest brands in fishing.

Abu Garcia's Devil range is a graphite rod series which is very affordable. A versatile range of spinning and casting rods in different lengths and casting weights. The blanks are strong and have a moderate-fast action. The strong guides are made of double leg stainless steel, making sure the line is well guided. An ideal range of rods for the beginning lure angler!

The firebird Combos are perfect for anglers looking for a reliable product without breaking the bank. They display strong and attractive Firebird artwork and cosmetics that stand out in store and appeal to anglers of all ages. These multi-piece or telescopic rods are perfect for the holiday/seasonal market as well as occasional anglers.

The Oxygen series of rods are brand new for 2016, an affordable range of rods designed for occasional anglers and those who are trying continental rods for the first time. A brand new range of rods for 2016, designed as an affordable range of rods for occasional anglers and those who are trying continental rods for the first time. Each blank is built in full carbon and fitted with good quality guides. Despite the price, these rods are still built to the same standard and attention to detail as higher priced Vercelli rods. A dependable continental rod that won’t break the bank. This rod features the Vercelli Hybrid Tip, great for enhancing bite detection and casting softer more fragile baits.

Made using Superior ‘Toracya®’ carbon for ultimate tensile strength High performance Fuji K guides Fuji DPS reel seat Full Carbon tip Optimum casting weight: 115-215gr Average butt diameter: 19-20mm Designed for Fixed spool reels Ergonomic rubberised grip Incorporating everything you need; Power, Accuracy and Sensitivity. 3 Piece Sea Fishing Continental Beachcaster Rod

The FXD Series from ICON is a premium continental style rod which has been designed for the UK shore angler. They feature a spliced hybrid tip for improved sensitivity, however the butt and mid-section offer a stiffer progressive action then standard continental rods to produce immense casting capabilities. The tip sits nicely in the tide yet retains sensitivity to help you spot bites. Despite the blanks slim profile the rod has a good reserve of power to help you when playing larger fish and the FXD Elite makes a very nice all round shore rod which covers the needs of all but the harden rock angler.

The FXD Series from ICON is a premium continental style rod which has been designed for the UK shore angler. They feature a spliced hybrid tip for improved sensitivity, however the butt and mid-section offer a stiffer progressive action then standard continental rods to produce immense casting capabilities. The tip sits nicely in the tide yet retains sensitivity to help you spot bites. Despite the blanks slim profile the rod has a good reserve of power to help you when playing larger fish and the FXD Elite makes a very nice all round shore rod which covers the needs of all but the harden rock angler.

The ICON M-Sport Rod range punches well above its price bracket, boasting features of rods twice the price; such as action, bite detection and casting ability. This range is complete with 3 different models tailored to what you need them to do.